Criteria required by the company for product visibility
1. How user-friendly and satiating it is at its usability.
2. How appealing and friendly is the packaging/interactive layer that the user uses to utilize your product?
An awesome application with extensive features and usability cannot possibly reach the zenith of its potential if it’s wrapped with a weak, unfriendly, unattractive interaction surface.
Thus, both UI and UX design need to go hand in hand to come up with the best end-results.
So, here’s a list of what you as a company could do differently this year to come up with the best UI/UX combo for your users:
Understand the Co-dependence
Know, understand and focus on your audience and their requirements
Keep it Simple
Care to gather feedback, and act on it
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